Chubb At Heart Rides For Charity

ASSA ABLOY is entering a 'Chubb at Heart' team for the British Heart Foundation's (BHF) annual London to Brighton charity bike ride.

15 staff from Yale and UNION, who are inheriting Chubb security products, will be cycling 54 miles from Clapham Common to the Palace Pier on Sunday 20 July. The team are hoping to raise £1000.00 for the heart disease charity.

From left to right:
Ian Tilley, Aaron Jones, Dave Herbert, Andrew Wilkes and Bruce McCarthy

Says Ian Tilley of Chubb at Heart: "The London to Brighton bike ride is an exceptional event and a great opportunity for the Chubb at Heart team to work together for a fantastic cause.

"We have already had a great response and everyone's keen to get behind us to raise money for the British Heart Foundation. It's also a chance to raise awareness amongst customers of the changes to the Chubb brand."

The Chubb at Heart campaign was launched to manage the discontinuation of the Chubb brand on security products, following the end of negotiations over licensing agreements between ASSA ABLOY and UTC, the American multinational that owns the brand.

From August 2010, Chubb additional security products will be available under the Yale brand, while the famous Chubb mortice locks, rim locks and padlocks will be available from UNION.